Firstly, the sale of horsemeat disguised as beef hamburgers violated
consumer rights, and that obviously constitutes deceit.
Firstly, the sale of horsemeat beef hamburgers Violated disguised as consumer rights, and that's obviously constitutes deceit.
Kaynak: rbth.ruPorter, Michael E.,
Consumer behavior, retailer power, and manufacturer strategy in
consumer goods industries, doctoral dissertation
Kaynak: Michael Porter